Rugby League Commercial (RLC) has unveiled its new global, direct-to-consumer streaming service, SuperLeague+.
The platform marks the next phase of IMG’s long-term strategic partnership with RLC to reimagine the sport in the UK. Powered by IMG sister company Endeavor Streaming, it will help drive the sport’s digital transformation, diversify its media strategy and reach new audiences worldwide.
Launching today, ahead of the 2024 Betfred Super League season, SuperLeague+ will stream all 167 matches from the competition live internationally, starting on Thursday 15 February with the season opener between the Black & Whites and the Robins at the MKM Stadium.
In the UK and Republic of Ireland, domestic fans will be able to watch 106 Betfred Super League games live on the service, with the remaining 61 games to be made available delayed and on-demand.
Live coverage in the UK will kick off on Friday 16 February when reigning World Club Champions St Helens take on newly promoted London Broncos, and 2023 Betfred Challenge Cup winners Leigh Leopards play the Huddersfield Giants (both 8pm UK kick off).
The service will also feature exclusive fan content, including Betfred Super League highlights, archive content, dedicated club sections, and original programming such as Player Features, Super League Stories and the Out of Your League podcast.
Rhodri Jones, Managing Director of RL Commercial, said: “The launch of SuperLeague+ marks the start of a new era for the Betfred Super League and for British Rugby League. Thanks to the groundbreaking deal agreed with Sky Sports last year, all six matches in each of the 27 weekly rounds of the men’s Super League through the 2024 season – a total of 162 games – will be broadcast on a variety of platforms.
“Sky Sports will retain exclusive live coverage of two fixtures in each round and our new OTT platform, SuperLeague+, will offer live coverage of the remaining matches.
“This live coverage of more than 100 weekly-round fixtures will be augmented by on-demand, delayed coverage of Sky’s selections for fans in the British Isles. Meanwhile, SuperLeague+ will offer live coverage of all matches in every round for international subscribers.
“SuperLeague+ will also offer a range of original programming and archive matches and features – meaning that with Sky Sports also showing more Rugby League in 2024, including selections from the Betfred Women’s and Wheelchair Super Leagues, fans will have more ways to watch more matches than ever before.”
Hosted on Endeavor Streaming’s end-to-end streaming solution, Vesper, SuperLeague+ will offer an enhanced viewing experience through features such as multi-view, which enables fans to switch between live games that are being played concurrently.
Through single sign-on, members of Our League, RLC’s membership platform can also seamlessly access the service which will be available on web at www.superleagueplus.co.uk and via the SuperLeague+ app on iOS and Android devices, as well as Connected TV platforms (Apple TV, Fire TV and Android TV).
In addition, Endeavor Streaming will provide flexible, out-the-box monetization tooling to offer fans a range of subscription and Pay-Per-View packages based on their location. Subscriptions for the service start at £19.99 per month or £129.99 annually, however selected content will be available as Pay-Per-View via Match Passes from £6.99 per game. The RLC will also utilise Endeavor Streaming’s fan support services, offering fans a dedicated helpdesk for SuperLeague+ users throughout the season.
Hull FC’s 2024 members can exclusively purchase their annual pass for the reduced price for £99.99 with a huge £30 discount. 2024 members will be sent their codes, along with detailed instructions on how to redeem the offer, via email in due course ahead of the start of the new season – if you have not received your codes before Thursday 8th February, please email membership@hullfc.com.
Full details and FAQs are now live at www.superleague.co.uk/superleagueplus
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