MKM Building Supplies Ltd have been announced as the new long-term sponsors of the stadium.
It means that, following tonight’s match against Huddersfield Giants, the home of Hull FC and Hull City will be renamed The MKM Stadium which, in turn, will lead to an increased visual presence for the UK’s largest independent builders’ merchant.
MKM have been long-standing supporters of the stadium, and fans of both clubs will no doubt be familiar with their distinctive branding, most notably from their previous sponsorship of the stadium’s South Stand.
Their branding will now be seen all around the ground as part of this new five-year agreement that has been announced by the Superstadium Management Company.
Founded in Hull in 1995 and with its central support office still based in the city alongside its flagship branch, MKM has expanded greatly and continues to grow with more than 80 branches nationwide. However, their roots remain in Hull and they are delighted to further their relationship with the city’s premier sports facility.
MKM Founder David Kilburn, said: “MKM are proud to have been associated with our local stadium ever since it opened in 2002 and we are delighted to take what we feel is this natural next step in our partnership.
“We were very conscious that the stadium is home to two clubs, so it is important that the signage we install reflects their identities, whilst also promoting the MKM brand. With that in mind we will step away from our traditional yellow and blue colours in some parts of the stadium, the inner bowl particularly, and hopefully give both clubs and sets of fans a stadium that they can be proud of.
“One of the visions for the stadium when it was built was for it to be the catalyst for sporting success in this city, which it has for both Hull City and Hull FC. It has also provided so much more than that and has developed a reputation for hosting top international sporting events and some of the biggest names in world music. We look forward to working with the Superstadium Management Company at a facility that remains at the heart of Hull.”
To find out more about MKM, please visit www.mkmbs.co.uk
STORY SPONSOR
