Image Copyright: Hull FC Super League Ltd.
HULL TARGET GRASSROOTS WITH FANBASSADORS SCHEME
By Matt Holden | 03/03/2014
Hull FC are working hard to engage supporters at the grassroots level after launching a brand new rewards programme for local schools and amateur clubs called Fanbassadors.
A first for rugby league in the region, it sees the Black and Whites offer discounted tickets priced at £10 and £5 to clubs and schools joining the scheme for the 2014 season, along with a range of additional benefits that are awarded in return for points earned through ticket sales and participation.
With the club appointing a dedicated Fanbassadors Officer to oversee the programme and Super League kit manufacturer ISC on board as its main sponsor, those taking part stand to gain money-can’t-buy prizes as a reward for the number of tickets they sell as well as cashback on every ticket they sell to put towards club and school facilities and equipment.
Prizes range from the likes of free playing kit from ISC to visits from the Hull FC first team squad and coaching sessions from club staff, whilst each school or club will also receive visit from a player and mascot, specialist branding packs and the opportunity to attend the official Fanbassadors fixture versus London Broncos for free later this year.
With more than 25 organisations already signed up to the Fanbassadors programme and dozens more expected before the end of the season, the club’s Head of Communications, Media and Marketing, James Clark, said it was proving a huge success.
He said, “The programme has only been in place a matter of weeks, but the response from the clubs and schools as well as our supporters has been fantastic.
“We're committed to ensuring our season pass holders retain the best possible value from supporting the team this year so offers will be to a bare minimum, but I don't think any of them would question our approach to this particular area of the game.
“Crowd numbers and participation in the game is falling in a number of key areas and we felt as a club it was time to stop talking about it and actually try and put some systems in place to improve that.
“All those involved in our local clubs and schools across Hull and East Yorkshire, from young players up to the coaches, are the future of our game and we need to embrace that and engage with them as they're our players and pass holders of the future.
"They need access to the players and coaches, the opportunity to watch matches at affordable prices and really maximise the experience they receive from Hull FC, whether that is when we visit them or when they come to the KC Stadium."
He added, "Lee [Radford] and the players must also be mentioned as they've really bought into the concept and are helping pioneer it, as they know how important it is to bring through the next young crop of rugby league players and fans."
Full details of the official Fanbassadors game against London Broncos at the KC Stadium on Easter Monday will be announced in due course, whilst the Black and Whites will also be revealing exciting plans for Hull & Proud week later this year.
A new concept from the club, it will take place in the build-up to a home game in the summer with full plans set to be made public in April.
Meanwhile, further information on the Fanbassadors programme and how to sign up is available from www.hullfc.com, whilst schools or amateur clubs interested in taking part can also email firstname.lastname@example.org